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Cabinet split on TV food ads ban.

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| February 06, 2004 | COPYRIGHT 2004 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

The Cabinet is split over whether the Government should ban TV ads for junk food aimed at children.

Tessa Jowell, the culture secretary, wants ministers to consider a ban but the health secretary, John Reid, is opposing the idea, saying that such intervention would leave Labour open to the charge of creating a 'nanny state'.

Ofcom is expected to issue a tougher code for food ads this summer but ministers are discussing whether to go further by outlawing ads at peak viewing times for children in their drive to reduce obesity.

According to Whitehall sources, Reid has kicked the question of a ban into touch by setting up a consultation exercise on the 'state of the nation's health', which will delay crucial decisions until a White Paper later this year.

The health secretary said the review would consider 'how far it is the business of government to regulate the advertising of food and drink' and what contribution advertisers, the food industry and retailers could ...

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