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Lastminute.com has appointed BLM to handle its pounds 3 million media planning and buying account following a six-way pitch.
BLM knocked out Vizeum, OMD, Manning Gottlieb OMD, Smarter and Carat.
The review was called at the end of last year following the appointment in August of the former IPC Media marketer Vijay Solanki as the marketing director.
BLM's work for the company begins immediately and includes promotional work and market analysis.
A new campaign breaks this week, through the above-the-line agency Banc, which has been appointed to work on two projects for Lastminute.
Banc's relationship with ...