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BLM takes on media account worth pounds 3m for Lastminute.com.

Campaign

| February 06, 2004 | COPYRIGHT 2004 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Lastminute.com has appointed BLM to handle its pounds 3 million media planning and buying account following a six-way pitch.

BLM knocked out Vizeum, OMD, Manning Gottlieb OMD, Smarter and Carat.

The review was called at the end of last year following the appointment in August of the former IPC Media marketer Vijay Solanki as the marketing director.

BLM's work for the company begins immediately and includes promotional work and market analysis.

A new campaign breaks this week, through the above-the-line agency Banc, which has been appointed to work on two projects for Lastminute.

Banc's relationship with ...

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