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Glenfiddich divides pounds 10 million account between two shops.
Glenfiddich has divided its pounds 10 million global advertising account between Vallance Carruthers Coleman Priest and the US agency Merkley Newman Harty, ending an almost 30-year relationship with the incumbent, McCann-Erickson UK.
The account is worth pounds 2.5 million in the UK. Glenfiddich's parent, William Grant & Sons, opted to split the creative account following a protracted eight-month pitch that originally included Delaney Lund Knox ...
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