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Holsten UK appoints Fallon as agency of record without pitch.
Fallon is to replace TBWA\London as Holsten UK's agency of record.
The agency was appointed without a formal pitch and will now be charged with developing creative work for Holsten Pils and the other Holsten brands in the portfolio.
Its debut offering is expected to break in May and will take the form of a national outdoor campaign.
It is believed the work will continue to push the brand's superior quality credentials.
The Fallon managing partner, Michael Wall, said: 'Holsten Pils has always competed with brains rather than brawn; we'll look to continue that tradition.'
TBWA resigned the account back in January, bringing the ...
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