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HMV reviews as it aims to broaden its appeal.
HMV, the music, film and games retailer, is reviewing the creative assignment on its pounds 14.5 million account as it tries to broaden its appeal and ward off the threat to its business posed by the internet.
The company this week confirmed that it had invited a number of agencies to contest the business and that its incumbent shop, Bds Beechwood, was being invited to repitch.
'Having been with our current agency for seven years, we felt it was an appropriate time to review our business,' an HMV spokesman said.
The review, scheduled to take place during March and April, does not include Waterstone's, the book retailer, which is part of the HMV group. Media buying, which is handled by OMD UK, is unaffected.
The review takes place as HMV adjusts its offering to sustain its position in a market where erstwhile young CD buyers increasingly download their music via the internet, and the ...
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- "UK Music & Video Retailers 2007" by Verdict Research Ltd October 2007.
- Press release article from: M2 Presswire October 11, 2007 700+ words
...Video Retailers 2007" by Verdict Research Ltd October 2007(C...11102007 Introduction Verdict Research: UK Music & Video...market including Asda, HMV, iTunes, Tesco, Virgin...market, market leader HMV has invested heavily...
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- Press release article from: Business Wire March 20, 2001 700+ words
...leading music, video and games retailer HMV, reported substantial success using eGain...Mail(TM) and eGain Campaign(TM), HMV delivered "closed-loop" online customer...response management with outbound marketing. HMV reported spikes in sales following proactive...
- HMV Teams With Liquid Audio to Add for Sale Downloads to HMV.com.
- Press release article from: PR Newswire June 27, 2000 700+ words
...and Fulfillment System (RIFFS) Enables HMV.com to Sell 70,000 CD-Quality Music...CITY, Calif., June 27 /PRNewswire/ -- HMV.com, the world's premier retailer of...more than 70,000 digital music tracks at HMV.com from more than 8,500 major international...
- HMV TO TRIAL INSTORE LIQUID AUDIO DIGITAL MUSIC DISTRIBUTION.
- Press release article from: PR Newswire September 8, 2000 700+ words
...digital download kiosks that will enable HMV in-store customers to create their own customised CDs London -- HMV, the world's premier retailer of music...CDs from digital music kiosks in-store. HMV, known for pre-empting trends in retailing...