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Freelance boom as agencies struggle to keep costs in check.
Britain's agencies are using more freelancers and employing fewer permanent staff in order to survive in an unpredictable economic climate.
More than 700 temps, freelancers and consultants were working in IPA member shops last year - up 11 per cent on 2002, new census figures show.
Meanwhile, the number of full-time agency employees has fallen for the third successive year to 14,036.
As a result, the average number of people employed in 220 IPA member agencies now stands at 64, one fewer than in 2002 ...
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