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William L. Finefrock, one of AutoWeek's early editors, died Jan. 25 from injuries sustained in a garage fire several days earlier at his home in Sacramento, California. He was 73.
Finefrock, a well-known automotive journalist and historian, devoted most of the past 20 years to car collecting activities. Finefrock's start in automotive journalism began when his San Francisco-based advertising and marketing firm purchased Competition Press & AutoWeek in the early 1960s and Finefrock became the publication's editor. He later hired the late Leon Mandel, who went on to become editor and ...