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BBC takes hard line on Coke.(News)
The BBC and the Official Chart Company (OCC) hope to reach a satisfactory decision by foe end of this month concerning the chart's sponsorship deal, following the Corporation's recent announcement that it would be removing all on-air credits for new chart sponsor Coca-Cola.
The two parties are meeting for talks over the next two weeks and will seek to arrive at the course of action which the public service broadcaster will take in light of its decision to how to external pressure and back away from an original agreement to mention Coca-Cola on air.
A BBC spokesman says, "We will be removing on-air sponsorship credits, but how we go about doing that is currently being examined."
The spokesman says that there are a number of options the BBC could pursue, one of which is to serve notice of the termination of the current contract from next month and then renew the contract without the on-air mentions clause in place.
"We are keen to maintain our relationship with the OCC," the spokesman adds. "This is just an obstacle that needs to be overcome."
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