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Mind-Set Is Middle Of The Road In Third Of States Up For Grabs; Slight Tilt Right, If Any; Among the swing voters most moderate message may be most persuasive.(A)(IBD/TIPP POLL)

Investor's Business Daily

| February 02, 2004 | COPYRIGHT 2004 Investor's Business Daily, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: IBD STAFF

It may not seem fair, but some voters have more clout than others when it comes to electing a president. And this year will be no different, according to the latest IBD/TIPP analysis.

These influential voters are those who live in so-called battleground states that don't identify with either of the two major parties.

The swing states represent 32% of the U.S. population and 175 electoral votes. By comparison, states loyal to Republicans -- based on the last two presidential contests -- represent 32% of the population and 180 electoral votes, and those loyal to Democrats have 35% of the population and 183 electoral votes.

According to the Jan. 5-9 IBD/TIPP Poll, voters in the battleground states lean toward the incumbent -- at least for now. Pitting George W. Bush against an unnamed Democratic challenger, they split 44% to 32% in Bush's favor.

Among voters in states that have been loyal to Democrats, Bush edged the Democrat by three points (42% to 39%). In Republican states, the president enjoys a wide 28-point margin (53% to 25%).

But it's much too early to make predictions, said Raghavan Mayur, president of TIPP, a unit of TechnoMetrica Market Intelligence, IBD's polling partner. "The closer we get to November, the tighter the race will get."

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