Balancing between commodity and style. (Wal-Mart).(Merchandising: home goods & housewares)

The year 2004 will see Wal-Mart build on initiatives it has put in place to boost its position in the home goods market. After re-theming home a couple of years ago with new signage to distinguish the department, the company began to revitalize segments with new presentations, a process that may take on critical momentum in the year ahead.

Clearly, Wal-Mart wants to do more in home and, in many ways, has. Whether it was the introduction of pima cotton blends in domestics, wood-look display racks in tabletop or a new merchandising plan in candles, Wal-Mart recognizes that it has opportunities in the home department.

Home was a consistent strong point for …