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HEALTHCARE: B-M to plough ahead with HPV campaign.(Burson-Marsteller Brussels, human papilloma virus )(Brief Article)

PR Week (UK)

| January 30, 2004 | COPYRIGHT 2003 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

BRUSSELS/LONDON: Burson-Marsteller Brussels this week pledged to continue lobbying for the introduction of a new NHS screening test for the human papilloma virus (HPV), despite a UK press report last weekend that was heavily critical of the campaign's tactics.

B-M's campaign - which it is running on behalf of US biotech firm Digene - is being conducted through the creation of a group called the European Women for HPV Testing.

However, The Observer has questioned the extent to which celebrity 'members' listed on the group's website - such as Carol Vorderman and Caprice - were backing the campaign and were aware of Digene's links with it.

This Monday…

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