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The Plot
Sony, Universal and Snapper promote blues series focused around Scorsese movies
VARIOUS MARTIN SCORSESE PRESENTS: THE BLUES (SONY MUSE, SNAPPER MUSIC AND UNIVERSAL MUSIC)
This series--which comprises seven 90-minute movies, executive produced by Scorsese and directed by luminaries such as Clint Eastwood, Mike Figgis, Wim Wenders and Scorsese himself--was broadcast via PBS in the US last year, helping to spark an uplift in sales of the genre.
The UK campaign for the project kicks off in January, with a roll-out running well into [he summer. Following long lead press in Word, Observer Music Monthly and Mojo, The Sunday Times The Month kicked off January with an interview with Mike Figgis and dips from the movie. This comes three weeks before the charity premiere of the movie in London, in aid of Centrepoint and Tire Blues Foundation charities.
A nationwide cinema roll-out across 18 theatres in February mad March will follow, leading up to Snapper Music's release of the DVDs of ...