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The Curse of Celebrity.(Fernando Poe Jr.)

Newsweek International

| January 19, 2004 | Vitug, Marites | COPYRIGHT 2004 Newsweek, Inc. All rights reserved. Any reuse, distribution or alteration without express written permission of Newsweek is prohibited. For permission: www.newsweek.com. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Few people would have guessed that Fernando Poe Jr., the popular Philippine movie star, even followed politics. On the silver screen, Poe, 64, is known best to his fans as the strong, silent hero who's always looking out for the little guy. That also happens to be the image he's projecting in his current presidential bid. Since he declared his candidacy in November, Poe hasn't laid out his platform, hasn't accepted any invitations to participate in debates and hasn't granted any one-on-one interviews to the press. But then why should he? Although voters may not know where he stands on the issues, "Da King" --as he is commonly known--is already the front runner, polling ahead of President Gloria Macapagal Arroyo.

Philippine elections--indeed, Philippine society--has always been obsessed with celebrity; former president and actor Joseph Estrada was himself best known (and elected) as an on-screen working-class hero. But the presidential race that is beginning to unfold in Manila is taking that one step farther. Arroyo, realizing that she may need more than her platform, money and Ph.D. in economics to beat her action-hero opponent, has picked as her vice presidential running mate Noli de Castro, a popular senator and former TV news personality, who once anchored the country's No. 1 tabloid news program. For her senatorial team, Arroyo picked two other movie actors who've dabbled in local politics, and a senator who is a former basketball star. Increasingly the Philippine political landscape appears to have little room for those without some degree of celebrity status. "Philippine politics has not moved beyond personalities," says Emmanuel Lallana, a political analyst. "It was the traditional politicians before, now it's the ...

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Source: HighBeam Research, The Curse of Celebrity.(Fernando Poe Jr.)

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