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Gerry Moira quits Publicis to go solo.
Gerry Moira, the chairman of Publicis and its former creative chief, is quitting the agency to resume his role as a copywriter.
Having ceded creative command of the UK's fifth-largest shop to Nik Studzinski last summer, Moira said that he had decided to make a 'clean break' because he missed direct involvement in the creative output.
Moira's decision ends an association with Publicis that stretches back 20 years, 12 of which were spent in charge of the creative department.
Moira, 53, will leave almost immediately, precipitating a search by the agency for an external candidate to replace him as chairman.
A hugely popular industry figure and one of its wittiest commentators, Moira added the chairmanship to his creative responsibilities in July 2002, succeeding Richard Hytner, now the head of the Saatchi & Saatchi European network.
He took over the chairman's role full time in the middle of last year after Dave Droga's arrival as Publicis' worldwide creative director. Droga decided to install Studzinski, the former Saatchis head of art, as the executive creative director of Publicis' London shop.
However, Moira admitted that he had been unfulfilled by his role as an agency 'ambassador' and ...
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