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Lowe back on alert as Braun prepares pounds 40m global review.

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| January 16, 2004 | COPYRIGHT 2004 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

The pounds 40 million global Braun account is being reviewed out of the Lowe agency in London after what is believed to have been a last-minute volte-face by the boss of the Gillette-owned electric shaver brand.

Lowe senior managers are understood to have been assured in the middle of last month that the agency had done enough to keep the business, opening the way for fee negotiations to take place for ...

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