CHAPTER IV : Printers production and demand.

Overview

A report elaborates and analyzes China's PC macro-environment, the features of client structure, client' habits, behaviors as well as notions to hot spots, non- client structure features etc. The survey indicates that by the end of June 30, 2002, China's PC online reach 16.13 million, and the number of clients totals 45.8 million. The aggregate volume China's broadband amounts to 10576.5M. Viewing from the number of client growth changes, from July 1998 to July 2002, the newly registered clients keep increasing 50 percent every half a year. It hit the peak and started downward return in January 2000, commencing from January 2002, its momentum started recovering.

This chapter presents a qualitative and quantitative forecast of China's Printers market, with an analysis of application demand, technology, channels and market competition. It is indicated that industry-wide applications as a result of information development will be a new growth spot in this market.

The state preferential policies to hi-tech sectors, China's entry into WTO, China's successfully bidding 2008 Olympic Games, government's strong boost to PC industry, plus the substantial improvement in telecom service as well as multi PC online service, all factors mentioned above will thrive China's Internet. However, due to China's behemoth population base as well as wide difference existing in the population and territory, the widespread adoption of Internet in China is a really long way to go.

1. Excessive supply dominated China's Printers market in 2002.

2. Government and communication were the major contributors to the growth of this market in 2002.

3. Its future growth depends on the development of e-government, transformation of traditional industries and information upgrade of cities.