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Printers Industry Structure
Facing the increasingly intense domestic competition after China's entry into WTO, Printers vendors should take active measures and be more aggressive in market strategies such as market segmentation strategy, service competition strategy, advantage strategy, "Competition/Cooperation" strategy and internationalization strategy.
Overview of China's Printers market in 2002
1. The regional development of the printer markets was not in balance in 2002.
2. The brand name condition in regional markets differed slightly from that in the overall domestic market in 2002.
3. In 2002 the development of vendors in regional markets was correlated positively with their investment in the region.
4. The competition of sales terminals was extremely intense in 2002. The agents were prudent in choosing products.