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DIARY: Pick of the week - Leith/Carling Extra Cold.

Campaign

| January 09, 2004 | COPYRIGHT 2004 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Unlike Gerry Moria (Private View, p24), Lucy Aitken titters at Leith's latest TV work for Carling Extra Cold: 'A consistent follow-up to the posters - you think a man's supporting his wife during ...

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DIARY: Pick of the week - The Leith Agency/Carling Extra Cold.(evaluation of...
Magazine article from: Campaign August 1, 2003 700+ words
Caroline Marshall likes the Carling Extra Cold posters by The Leith Agency. 'A clever pun on the meaning of the word cold, this, and a typically confident and striking advertising...
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Carling Extra Cold, the Coors Brewers lager brand...pounds 2m campaign dramatises the extra cold acts that drinkers commit in order to gain the reward of a pint of Carling Extra Cold. Unlike the poster campaign that...
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...summer with the national roll-out of its Extra Cold lager. The lager will compete with Carling's Extra Cold and Foster's Super Chilled products...capitalise on the warm weather. The Extra Cold variant will use the strapline 'Probably...
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