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DIARY: ITV refuses to take bite from hand that feeds.

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| January 09, 2004 | COPYRIGHT 2004 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

The creation of the new ITV has led to the biggest cull of dinosaurs since a meteorite hit the Earth at some time during the Pleistocene, and about time too.

But, given their performance at Unilever's media controller Edwin Sharpe's annual shindig, it seems the sprightly young band who have taken over the sales department seems to have forgotten who is paying their bar bills.

It wasn't that they turned up, slurped soup and embarrassed themselves with their eating habits that galled Sharpe, it was the fact they didn't ...

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