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DIARY: Barnardo's work bugs the BPCA by featuring an incongruous insect.

Campaign

| January 09, 2004 | COPYRIGHT 2004 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Barnardo's really has gone too far this time. Not content with having its arse slapped by the Advertising Standards Authority for its latest no-holds-barred ad campaign, the charity has fallen foul of the British Pest Control Association.

It seems that the people who get rid of your rats and marmalise your mice have got themselves into a state over the charity's campaign featuring harrowing images of babies with bottles of meths and syringes in their mouths.

Now their indignation spilled over in their official organ, Professional Pest Controller (surely a dead cert for a spot on Have I Got News For You in the near future). They want to know 'from a pest control perspective' why Bartle Bogle Hegarty should have chosen to feature a cockroach in one ...

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