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WORLD: GALLERY.
Krass Optik - Scholz & Friends Germany
In this campaign, a glasses brand eschews the traditional means of making glasses seem cool, showing them off on a pouting model, and instead tries something different. The three spots show a teapot, a door handle and a pear all wearing Krass sunglasses and all looking disconcertingly animated. The strapline is: 'The glasses make the face.' Having picked up silver Lions at Cannes for four spots from an earlier stage in this ongoing campaign ('fan', 'water tap', 'fire extinguisher' and 'bike saddle'), Scholz & Friends has extended the theme with these new spots. A fun and memorable treatment for what can sometimes seem like a staid category.
Client: Krass Optik Agency: Scholz & Friends, Berlin Art director: Thana Rittirajcomporn Writer: Florian Birkner Photographer: Peter Langen
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Client: Sony PlayStation 2 Agency: TBWA\Chiat\Day, New York Art director: ...
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