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CHI positions Typhoo as tea to wake up to in TV ad drive.
Typhoo Tea is aiming to position itself as the drink tea lovers reach for first thing in the morning with a humorous TV campaign to demonstrate its wake-up powers.
The ads, through Clemmow Hornby Inge, break on 12 January and will run throughout the year. In keeping with the wake-up theme, the spots will run on GMTV only.
The three 30-second executions are shot in a documentary style. In each, the mother explains how the family is participating in an experiment to find the best way to wake up. In one ad, the family is woken up by having water thrown over them. A second shows them being harassed by a loud rooster and in the third, a drill sergeant wakes them up.
The tongue-in-cheek tone is expressed by the mother, who says: 'I didn't realise one bucket could ...
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- Premier Foods plc - SWOT Analysis.
- Press release article from: M2 Presswire June 28, 2009 700+ words
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Premier Foods, the acquisitive group behind Branston...opportunities to reduce overheads for Premier Foods. Premier has demonstrated its appetite...sterling] deal. The chief executive of Premier Foods, Robert Schofleld, says his acquisition...