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DLKW uses hug theme in debut Cup A Soup ad.
Delaney Lund Knox Warren & Partners has unveiled its first work for Batchelors with a national TV campaign that features Cup A Soup drinkers receiving a big hug from a pair of blue furry arms.
The ad, called 'airport', is part of an integrated campaign that includes in-store, radio and outdoor executions and aims to raise awareness of the brand during the crucial winter sales season.
'We want to hit our customers with messages from all sides to remind them there is no better hot snack at any time of the day than a Cup A Soup,' Annie Neil, Batchelors' category director, snacking, said. 'The idea reinforces Cup A Soup's heartland of offering warmth and comfort to busy people on the go.'
The ad opens with a woman in an airport being chased by a pair of furry arms while she is ...
- Batchelors and Loyd turn up the heat in soup wars.(Marketing)(Brief Article)
- Magazine article from: Grocer January 10, 2004 700+ words
...brands. Batchelors Cup a Soup is getting an 8m [pounds...Loyd Grossman's new pouch soup range break later this month. The new Cup a Soup campaign features consumers...pair of blue furry arms. Annie Neil, category director, snacking...
- Soups. (soup recipes)(New Professional Chef ) (Column)
- Magazine article from: Restaurants & Institutions November 27, 1991 700+ words
...dominant flavor of a soup. Aromatics. Aromatics...herbs are added to soups to increase flavor...be greater. * Many soup bases should be brought...finishing; however, soups that have already...microwave until the soup is very hot. Adjusting consistency. Thick soups, especially those...
- Soup chefs spill secrets about their creations.(Milwaukee Journal Sentinel)
- Newspaper article from: Knight Ridder/Tribune News Service Herzog, Karen February 2, 2004 700+ words
...and nonvegetarian soups _ five offerings a...daily house chicken soup with a choice of rice...Miller Bakery's soups. So they worked up...plan and opened The Soup House about three...re big on thick soups. We don't want...sandwich. ... We offer soup varieties no one else...
- Soup goes portable: with Soup at Hand, consumers can take soup to places it has...
- Magazine article from: Stagnito's New Products Magazine Dahm, Lori November 1, 2002 700+ words
...expertise from Campbell's Soup to Go product line, soups that are packaged in a...creating sippable Campbell soups. As opposed to the Soup to Go line, which required...reformulation because the soups are eaten with a spoon, Soup at Hand required that...
- Soup's on! Hearty, healthful and high-fiber winter fare.(Nutrition Comparison)
- Magazine article from: Environmental Nutrition Schepers, Anastasia January 1, 2007 700+ words
...The good news? Healthful soups are easier than ever to find. While that red soup can of yesteryear is still...supermarket shelves, today's soups come in a variety of packaging...microwavable bowls to dehydrated soup in a cup that requires only...
- These soup spots bowl readers over
- Newspaper article from: Chicago Sun-Times Pat Bruno December 23, 1987 700+ words
...portions are generous and the soups are excellent. Susan...about the chicken noodle soup served on Saturday's...lusty bowl of French onion soup, while my husband chooses...thick and creamy vegetable soups. Mr. and Mrs. James...super restaurant for super soup is Daruma, 1823 W. Golf...
- Soup's the answer. (to service a crowd for fund raising)
- Magazine article from: Sunset October 1, 1984 700+ words
...this page have given soup buffets for big crowds...presents a wide range of soups with limited amounts...warmer for serving. Soup bowls and ladles are rented. From 12 to 16 soups are set out at a time...Photo: Big kettles of soup stay warm in lined...Southern California. Soups are ...
- Chilled soups: Serve as summer appetizers in small glasses.
- Newspaper article from: Blade (Toledo, OH) June 19, 2007 700+ words
...pitcher and then garnishes the soup, as she did the asparagus soup with the lemon pepper whipped...asparagus tip. "To garnish cold soups, whipped cream is fun because it's a different texture than the soup. It's so light it won't...
