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Burnett apes action film scenes in Heinz Weight Watchers ads.
Dieters who appear to be gorging on fat-laden foods such as chocolate, a marshmallow dessert and chips feature in Leo Burnett's first TV campaign for the Heinz Weight Watchers brand.
The campaign, called 'Noooooooo!', is a spoof of Hollywood action movies.
It features friends of those on the Weight Watchers diet trying to save them from eating what looks like non-diet food.
The ads aim to show that by using the Weight Watchers range, dieters don't have to take evasive action from foods that are often perceived to be bad for a diet.
The three ten-second ads, called ...
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