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Hooper Galton lands Virgin Radio account.
Virgin Radio has appointed Hooper Galton to handle its creative work as it rebuilds its profile.
The agency has already produced a 96-sheet poster campaign running across London to promote the station's flagship Pete and Geoff Breakfast Show.
The appointment was made after station executives saw credentials and proposals from a number of shops.
Media planning and buying for the brand remains with Starcom Motive.
Hooper Galton's brief is to increase the number of listeners among Virgin Radio's core target audience of 25- to 44- year-olds.
Oliver Lewis-Barclay, Hooper Galton's managing director, said: 'Virgin Radio has had something of a low profile ...
- Hooper Galton.(Digests)(Brief Article)
- Magazine article from: Marketing Week January 8, 2004 700+ words
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- IN BRIEF: National press campaign.(Hooper Galton )(Brief article)
- Magazine article from: Marketing Week November 2, 2006 700+ words
Hooper Galton has created a national press campaign for Spanish rioja Campo Viejo to position the brand as an "easy-going wine for all occasions". Campo Viejo has done minimal advertising in the past. Copyright: Centaur Communications Ltd. and licensors
- IN BRIEF: National press campaign.(Hooper Galton)(Brief article)
- Magazine article from: Marketing Week October 26, 2006 700+ words
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