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TBWA London creates first TV ads for Cahoot.
TBWA\London has created its first work for the Abbey-owned internet bank Cahoot.
It is led by a TV campaign featuring a pair of policemen who foolishly handcuff themselves together while trying to apprehend a crook.
The campaign aims to show that despite people's propensity for making the odd stupid mistake, by banking with Cahoot you can ensure you are being clever with your money. The Cahoot campaign uses the 'smart with money' theme that TBWA developed for its Abbey parent.
Deborah Cutler, the marketing director at Cahoot, said: 'Cahoot customers are recognised as being smart, savvy and in control of their money, but we all make mistakes. By banking with Cahoot at least you can be sure you are being smart with money.'
In the first ad, called 'cops', two plain-clothes policemen are seen chasing a handbag thief through a dockyard. The policemen eventually catch up with the criminal but accidentally end up handcuffing ...
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