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Bayfield joins Heresy in creative role.

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| January 09, 2004 | COPYRIGHT 2004 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Chas Bayfield, best known as one of the key figures behind the award-winning 'St George' commercial for Blackcurrant Tango, is taking a senior creative role at Chime's newly enlarged Heresy subsidiary.

He will work across the range of Heresy's clients, which include Nestle, Texaco, Madame Tussaud's, Speedo and Hoseasons holidays.

Bayfield was one of the founding partners of Arkwright, which he set up three years ago with the art director Jim Bolton.

The consultancy ditched its advertising work when Bolton rejoined HHCL & Partners at the end of last year.

Bayfield joins Heresy later this month on a full-time contract, but will be allowed to take time out to work on Arkwright screenwriting and book projects. He becomes the first major ...

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