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MCBD lands briefs for Met and Greene King.
Miles Calcraft Briginshaw Duffy has received a pounds 4 million billings boost with the capture of the Metropolitan Police and Greene King.
The arrival of Greene King follows a review called at the end of 2003 when the brewer ended a five-year relationship with McCann-Erickson. Media remains with MediaCom.
MCBD saw off challenges from Publicis, Barrett Cernis and McCann to win Greene King, which is looking to build a distinctive personality for its flagship IPA brand. 'It's been seen as a bit bland,' one source said.
IPA, second behind Tetley in the UK cask ale market, will be relaunched later this year with a pounds 2 million TV and press initiative aimed at increasing brand awareness and tapping ...
- Greene King's Fyne acquisition.
- Magazine article from: Investors Chronicle - magazine and web content August 9, 2007 700+ words
Pub operator Greene King has announced the acquisition of seafood...Restaurants Nathalie Olof-Ors Pub operator Greene King has announced the GBP68m acquisition...former pubs, so, in the medium turn, Greene King sees the potential to double the number...
- Greene King pumps divi.
- Magazine article from: Investors Chronicle - magazine and web content October 15, 2009 700+ words
Byline: Algy Hall SHARE TIP: Greene King (GNK) BULL POINTS: a High dividend...to concentrate on paying down debt, Greene King should be able to maintain its payout...remain. The key area of concern has been Greene King's tenanted pubs, which last year...
- Greene King Plc.
- Reference information from: International Directory of Company Histories January 1, 2000 700+ words
Greene King Plc. Westgate Brewery Bury St Edmunds...Restaurants Located in eastern England, Greene King plc maintains a tradition of brewing...mixed with fresh ale before it is sold. Greene King brews a variety of ales that reflect...
- Guinness PLC buys 25% Harp holdings from Greene King. (Green King and Sons PLC)
- Magazine article from: Modern Brewery Age August 27, 1990 700+ words
...Guinness PLC buys 25% Harp holdings from Greene King Last week, Guinness PLC and Greene, King and Sons announced that Guinness has acquired...interest in the Harp Lager Co., owned by Greene King. The Harp Lager Co. will now be a wholly...
- NTN Buzztime(R) Announces Expanded Distribution With Greene King PLC Using the...
- Press release article from: PR Newswire May 4, 2006 700+ words
Greene King, the U.K.'s Third-largest Managed...after a successful period of testing, Greene King PLC, the third largest managed pub...testing the new Buzztime Network in two Greene King pubs, during which time Buzztime has...
- Ladbrokes appoints Greene King marketing chief to head up retail.
- Magazine article from: Marketing Week July 3, 2008 700+ words
Ladbrokes has appointed Greene King marketer Adam Collett as retail marketing...year career with pub and brewing group Greene King, as marketing manager rising to marketing director, for Greene King brewing and brands from1994 to 2000...
- Greene King to close brewery in pounds 14m revamp
- Newspaper article from: The Independent - London Tom Stevenson December 12, 1996 700+ words
Greene King, the Bury St Edmunds-based brewer...to October. It is part of a focus on Greene King's core ales, which now also include...followed by a similar number next year. Greene King's profits were boosted by a first...
- Sun shines on Greene King.
- Magazine article from: Investors Chronicle - magazine and web content July 6, 2009 700+ words
Byline: Algy Hall RESULT: Greene King has been basking in the summer...shining on brewer and pubs group Greene King - quite literally. The fabulous...the gloomy economic forecast, Greene King is dealing with the challenges...