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The Government is to sweep away restrictions on advertising gambling in Britain in an attempt to boost the industry's revenue by pounds 2.5 billion over five years.
Proposals expected to be published later this month will allow major campaigns, including the promotion of casinos, betting and bingo.
The Department of Culture, Media and Sport will try to allay fears among MPs that the deregulation moves will lure children into gambling. It said a new Gambling Commission will work with the advertising and gambling industries to draw up codes of practice to ensure that young people will not be targeted.
The Government will also place 'greater emphasis' on education and awareness programmes to prevent children and vulnerable adults from being exploited.
Ministers claim their consultation exercise on their ...