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RKCR/Y&R picks up Hoover's new model launch assignment.
Rainey Kelly Campbell Roalfe/Y&R has won the brief to launch Hoover's new vacuum cleaner in the UK.
The agency was appointed to the account, which was previously serviced by the now-defunct Bates UK, following a final shoot-out against BDH\TBWA.
Abbott Mead Vickers BBDO was knocked out of the running when the pitch moved into its second stage.
Hoover is expected to make an announcement on the future of the entire pan-European account within the next ten days, with RKCR/Y&R strongly tipped to scoop the business.
Franko Lualdi, the communications director at Hoover Candy Group, who has been overseeing the pitch, said: 'We chose RKCR/Y&R because the agency presented us with the correct evolution of the position we want to take on our endline: 'Generation future.'
'It was ...
- Chapel Hill, N.C., Vacuum Cleaner Business Draws in Business.
- Newspaper article from: Knight Ridder/Tribune Business News Smith, Lisa F. April 28, 1999 700+ words
...you could throw it out and buy a new model at a chain discount store. Or you could take it to the Vacuum Cleaner Hospital in Chapel Hill for the vacuum cleaner equivalent of a physical. The Vacuum Cleaner Hospital, owned by Tom Proctor...
- SANYO TO RELEASE NEW HIGH-END VACUUM CLEANER.
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...of the exhaust opening, the company used polyester materials for that opening, reducing dust blowing by 23 per cent. The new model will be priced at 131,250 yen (US$1,223). The company is expecting annual sales of 50,000 units. Sanyo Consumer...
- Vacuum cleaner standards update.(Guest Column)(Column)
- Magazine article from: HFN The Weekly Newspaper for the Home Furnishing Network Gault, David August 26, 1996 700+ words
For nearly 25 years the vacuum cleaner manufacturers have been working on the development of vacuum cleaner standards. It has been a very productive program. There now are 24 vacuum cleaner standards and test methods. Vacuum cleaner manufacturers...
- USPTO Issues Trademark AVALIR to The Scott Fetzer for Vacuum Cleaners, Vacuum...
- News wire article from: US Fed News Service, Including US State News September 19, 2009 700+ words
...the mark". The goods for which registration was sought are "VACUUM CLEANERS AND VACUUM CLEANER ACCESSORIES, NAMELY, VACUUM CLEANER BAGS, VACUUM CLEANER BELTS, VACUUM CLEANER BRUSH ROLLS, VACUUM CLEANER BRUSHES, VACUUM CLEANER HOSES...
- Dyson's DC07, The High-Tech 'Tool' That's A Global Phenomenon, Comes to...
- Press release article from: PR Newswire October 2, 2002 700+ words
...with the launch of DC07, the first vacuum cleaner that doesn't lose suction. DC07...inventor James Dyson developed cyclone vacuum cleaner technology -- essentially re-inventing the vacuum cleaner -- after his household vacuum cleaner...
- Vac industry execs clear the air.(vacuum cleaner industry executives)
- Magazine article from: HFN The Weekly Newspaper for the Home Furnishing Network October 16, 1995 700+ words
...increasingly health conscious, vacuum cleaner manufacturers and retailers have...describe the path of air within a vacuum cleaner, have reemerged to describe two different types of vacuum cleaner systems. Some systems use suction...
- Vacuum Cleaner Business Founder Talks about Entrepreneurship with Students.
- Newspaper article from: Knight Ridder/Tribune Business News November 9, 2001 700+ words
...identified with his 8-pound Oreck XL vacuum cleaner that buyers may think he comes as an...school's LeBow College of Business. "Vacuum cleaner salesmen are rarely welcomed so warmly...president with the same name as a vacuum cleaner. "Gee. President Oreck. That kid...
- Pink Oreck(R) Vacuum Cleaner Helps Clean for the Cure(R) October is Breast...
- Press release article from: PR Newswire September 19, 2007 700+ words
...Ultra Hypo-Allergenic Plus Bagged Vacuum Cleaner helps Clean for the Cure(R). For every pink Oreck XL vacuum cleaner purchased, Oreck will donate...for the Cure. The Oreck XL Ultra Vacuum Cleaner that helps Clean for the Cure is...