AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.
Close
Create a link to this page
Copy and paste this link tag into your Web page or blog:
<a href="http://www.accessmylibrary.com/article-1G1-112017482/emap-and-ipc-face.html" title="Facts and information about Emap and IPC face off with launches of men's weekly titles.">Emap and IPC face off with launches of men's weekly titles.</a>
Close
Set up an RSS feed that alerts you when new articles from Campaign are available.
Frequently asked questions about RSS feeds
Emap and IPC face off with launches of men's weekly titles.
Emap and IPC Media are going head to head in a battle to win readers for their men's weekly launches.
IPC has responded to Emap's plans to launch the men's title Zoo Weekly with the announcement that its own Nuts will go on sale on 22 January, with a free sample issue going to 1.2 million men next week.
Both companies have allocated an pounds 8 million marketing spend to their launches. IPC has hired Abbott Mead Vickers BBDO and Walker Media to handle creative and media for the Nuts launch.
Zoo Weekly, set to launch in the last week of ...
Related articles from newspapers, magazines, journals, and more
For more facts and information, see all results
- MEDIA ANALYSIS: Mens' titles launch to stem decline.(Nuts; Zoo Weekly)
- Newspaper article from: PR Week (UK) January 16, 2004 700+ words
...new mags IPC launches Nuts on 22 January, to...freelance. Emap's Zoo Weekly launches a week after Nuts. Boasting celebrity...important that men can take Nuts home to their wives...with senior people.' Zoo Weekly; Paul Merrill, editor...
- Lads' mag sales hit by weeklies.(new magazines Nuts and Zoo Weekly affect...
- Magazine article from: Marketing May 6, 2004 700+ words
...been drastically hit by the launch of weekly titles Nuts and Zoo Weekly, with some issues down 20% on last year. According...its sales around the 160,000 level, while IPC's Nuts is slightly above 250,000 an issue. Newstrade sources...
- MEDIA: Zoo Weekly hands pounds 8m launch business to NMI.(Emap Consumer Media's...
- Magazine article from: Marketing January 15, 2004 700+ words
...launch task for Zoo Weekly, its latest men...head with IPC's Nuts. Media for the...Creative focuses on how Zoo Weekly, and what Emap...launch campaign for Nuts, created by Abbott...Chat, will edit Zoo Weekly, while Nuts' editor is Phil...
- Hardcore image on Zoo Weekly highlights user-content issues.(Brief article)
- Magazine article from: New Media Age February 15, 2007 700+ words
...content. The image on Zoo Weekly's new UGC offering...not rushing to criticise Zoo Weekly, said it brought to light...interactive director for Zoo Weekly. "As a UGC area, it...whose sites include nuts.co.uk and loaded...
- MEDIA CHOICE: Zoo Weekly.(Brief Article)
- Magazine article from: Marketing January 29, 2004 700+ words
...of recent times. Emap's Zoo Weekly was the first to announce its...released its own offering, Nuts, a week earlier. Zoo Weekly's layout is busy, cramped...at least with this attempt Zoo Weekly is heading in the right direction...
- Zoo Weekly.(Site Inspection)(Brief Article)
- Magazine article from: New Media Age Webdale, Jonathan January 29, 2004 700+ words
(site of the week) ZOO WEEKLY zooweekly.co.uk Owner: Emap Agency...semi-clad calendar, this is the Zoo Weekly Web site. Girls, football and funny...Zooweekly.co.uk is everything Nuts' site isn't: a hub of interactivity...
- MEDIA: Zoo Weekly site offers chance to interact with title.(Brief Article)
- Magazine article from: Marketing January 29, 2004 700+ words
Zoo Weekly, the Emap lad's mag, is to take its male humour onto the internet, with the launch of a web site at www.zooweekly.co...
- Emap reveals ?Zoo Weekly? line-up.
- News wire article from: Europe Intelligence Wire November 20, 2003 700+ words
...Knowles: associate editor role Emap has finally confirmed Paul Merrill as editor of its new men?s weekly magazine ? called Zoo Weekly by insiders? and has revealed his launch team. Chat editor Merrill, who will be leaving IPC after Christmas, has named...
- Hotline: Emap announces Zoo weekly sales of 150,000.(Emap Communications)(Brief...
- Magazine article from: Campaign May 28, 2004 700+ words
Emap has announced that its men's weekly, Zoo, has achieved a weekly sale of more than 150,000 following pounds 4 million of investment in the title. It also revealed that it increased its operating profit by 11 per cent to pounds 212 million in the year to 31 March.
- Zoo cuts price and prints early in bid to crack Nuts.
- News wire article from: Europe Intelligence Wire March 11, 2004 700+ words
...Byline: Ruth Addicott Zoo Weekly denies price cut is a response to Nuts?s latest sales...decision for us.? Zoo Weekly and Nuts created a new magazine...January. Although Nuts has pledged to announce...ABC this summer, Zoo Weekly is unlikely to report...