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Alitalia talks to agencies over pan-European ad creative.
The Italian national airline carrier, Alitalia, is talking to agencies about its pan-European above-the-line creative advertising account.
It is holding talks with a number of undisclosed agencies, but the airline has not yet drawn up a shortlist or made formal plans to hold a creative pitch.
The above-the-line creative review follows a wider marketing and advertising rethink.
In February last year, Alitalia appointed the consultancy FutureBrand to overhaul its brand in a bid to reverse a downturn in passenger numbers, which had struck the airline during 2001.
The brand review came a month after the airline had conducted a pitch for its digital creative and website design business.
FutureBrand's brief is understood to have focused on how the airline can ...
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