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DLKW restructures to boost creative name.

Campaign

| January 09, 2004 | COPYRIGHT 2004 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Delaney Lund Knox Warren & Partners is attempting to strengthen its creative reputation with a wide-ranging departmental restructure including the appointment of new creative directors and a head of TV.

The creative founders Malcolm Green and Gary Betts take on the role of joint executive creative directors to concentrate on overall creative strategy and new business.

They have promoted Steve Boswell and Steve Drysdale, the former D'Arcy deputy creative directors who joined DLKW in August last year, and Jon Elsom and Ken Sara to creative directors with day-to-day responsibility for running the creative department.

Green said: 'The ...

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