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Alcohol ad regulations may be toughened up.
The advertising industry's self-regulatory system is not working for alcohol ads, Melanie Johnson, the minister for public health, warned this week.
Her criticism raised the prospect that the Government will threaten statutory regulation if the industry refuses to toughen up its code to stop drinks producers targeting young people.
Johnson told a Commons debate on alcohol marketing that some recent ads 'do not appear to be in keeping with the spirit of the codes'. She added: 'There is a growing concern that the self-regulatory elements of our framework are not working as well as they could or should.'
The minister said the issue would form part of a long-awaited government blueprint for tackling alcohol abuse, to be unveiled shortly. 'Ensuring that we can have confidence in our arrangements for alcohol advertising is crucial, and proposals in this area will certainly form part of the strategy,' she said.
Johnson confirmed that the Government was considering a levy on ...
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