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Saab and Vauxhall to consolidate DM.
General Motors is looking to consolidate its UK below-the-line accounts for Vauxhall and Saab, held by TBWA\ GGT and Draft London respectively, into one agency.
The move is believed to be part of an efficiency drive by the automotive giant to combine its back-office operations, including marketing.
The consolidation is in keeping with the company's decision to centralise its pounds 98 million media accounts for Vauxhall, Saab and Daewoo into Initiative last September.
Draft and TBWA\GGT have worked on the accounts for more than five years.
Saab is one of Draft's flagship accounts. Draft's recent work for the marque includes a mailing to 10,000 Saab owners in an attempt to convince them to repurchase the car.
DLKW Dialog, the ...
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