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Ofcom investigates David Bedford case against 118 118 ads.
Ofcom is to investigate WCRS's 118 118 TV ads and may demand changes to the campaign's runners said to be modelled on the 70s athlete David Bedford.
The media watchdog is understood to be concerned that the colour of the runners' socks and the stripes on their shorts may cause viewers to compare the characters with Bedford, who has called for the ads to be taken off air.
Chris Moss, the chief executive of The Number, which runs the 118 118 service, confirmed there had been conversations with ...
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