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Gap closes between client and agency salaries.
Agency senior managers are no longer earning significantly higher salaries than their counterparts in client companies, new research says.
What used to be a substantial gap between the pay of agency staff and client marketers has now narrowed to almost nothing.
The findings emerge in a salary and benefits survey carried out by the Marketing Communication Consultants Association and the media financial specialist Willott Kingston Smith.
The survey shows that an account director's average salary of pounds 41,000 is now almost equal to that of a senior brand manager, who can now expect to receive just over pounds 40,000.
The pattern is repeated further up the hierarchy where an agency board director earns an average of pounds 84,000, just pounds 2,000 more than a marketing director's average pay.
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