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Langdon and Wnek resort to first-name moniker for agency.
Ben Langdon, Mark Wnek and Orlando Hooper-Greenhill have announced that their new agency is to be called Ben Mark Orlando.
The agency, which opened for business this week, has been prevented from using Wnek's surname by his previous employer, Havas.
The use of the founders' first names not only skirts around Havas' embargo, but is designed to convey a friendly agency culture. Both Wnek and Langdon are famed for their fierce working practices.
Langdon explained: 'The use of our Christian names is a symbol of our personal commitment to our clients and, believe it or not, the relaxed and fun culture we're determined to create ...
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