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Del Boy helps BBC overwhelm ITV in Christmas period.(British Broadcasting Corporation, Independent Television, audience ratings)(Brief Article)

Marketing

| January 08, 2004 | COPYRIGHT 2003 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

The BBC dominated the TV schedules over the festive season with the help of Del Boy and Janine Butcher.

An Only Fools and Horses Christmas special, screened on Christmas Day, pulled in more than 15 million viewers, a 58.3% share, making it the most popular programme of the day. The BBC had seven of of the ten top-rated programmes on Christmas Day.

On New Year's Day, EastEnders villain Janine pushing Barry Evans over a cliff attracted 14 million viewers.

In contrast, ITV's World Idol, the international Pop Idol spin-off, pulled in 4.5 million viewers …

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