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Rocky Shoes & Boots Still Targets Hunters As Military Sales Grow.(THE IBD 100)
Byline: JONAH KERI
Broadband, nanotechnology, biomedical research -- it's easy to get excited about the emerging industries gaining favor among investors.
By taking over the family business, Mike Brooks pursued a considerably less flashy vocation. As a maker of rugged, outdoor footwear, Rocky Shoes & Boots doesn't exactly scream Wall Street sizzler.
But the once humble firm has logged strong gains, thanks to a growing legion of loyal customers and some of the most efficient sales channels in the business.
"It is not rocket science," said Brooks, Rocky's president and CEO. "Our brand is key, and we have good, quality executives that make it all work."
The evolution of Rocky's management team has played an important role in the Nelsonville, Ohio-based firm's growth. Brooks' grandfather F.M. Brooks and great-uncle William Brooks founded the company in 1932. It remained a family-owned business for the next six decades.
The firm went public in 1993, and its stock banked decent gains that year. But Rocky would go through tough times during the 1990s. The stock plunged 76% from November 1993 to March 1996.
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Rocky Shoes & Boots, Inc. announced it...manufactured in the Company's factory in Puerto Rico. Rocky Shoes & Boots, Inc. designs, develops...McDonald, Chief Financial Officer of Rocky Shoes & Boots, Inc., +1-740...
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...said, adding that he soon expects to rehire 40 to 50 workers for the Rocky Shoes commercial line. The jobless rate in Moca is 17%. Lifestyle has operated in Puerto Rico for 17 years. Last May it received a US$21 million contract to produce...
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...Oct. 3 /PRNewswire/ -- Rocky Shoes & Boots, Inc...the Company's factory in Puerto Rico. The total value of this...4.9 million. About Rocky Shoes & Boots, Inc. Rocky Shoes & Boots, Inc. designs...
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- Magazine article from: Footwear News LENETZ, DANA September 24, 2001 700+ words
...Nelsonville, Ohio, Rocky Shoes & Boots...Nelsonville factory to Puerto Rico, which management...footwear business." Rocky Shoes & Boots...last few years, Rocky Shoes & Boots...Dominican Republic and Puerto Rico, respectively...
- US$16 million military subcontract.(Puerto Rico)(Brief Article)
- Newspaper article from: Caribbean Update April 1, 2004 700+ words
US$16 MILLION MILITARY SUBCONTRACT. Ohio-based Rocky Shoes & Boots has landed a subcontract with Belleville Shoe Manufacturing Co. to produce 200,000 pairs of infantry combat boots...
- Rocky Shoes & Boots, Inc. To Cease Manufacturing Operations at Nelsonville...
- Press release article from: PR Newswire September 17, 2001 700+ words
...PRNewswire/ -- Rocky Shoes & Boots...s factory in Puerto Rico to enhance the...Dominican Republic and Puerto Rico in 1987 and 1988...our factory in Puerto Rico due to the accelerating...operate." About Rocky Shoes & Boots...
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- Press release article from: PR Newswire April 7, 2000 700+ words
...PRNewswire/ -- Rocky Shoes & Boots...its plants in Puerto Rico and the Dominican...manufacturing plants in Puerto Rico and the Dominican...associates in Puerto Rico and the Dominican...later this month. Rocky Shoes & Boots...
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- Press release article from: Business Wire February 16, 2005 700+ words
...NELSONVILLE, Ohio -- Rocky Shoes & Boots, Inc...2.55 to $2.65 Rocky Shoes & Boots, Inc...Executive Officer of Rocky Shoes & Boots, stated...s factory in Moca, Puerto Rico. Mr. Brooks commented...
