Effectiveness in disease and injury prevention assessment of broadcast media airings of AIDS-related public service announcements - United States, 1987-1990. (Morbidity and Mortality Weekly Report, Aug. 8, 1991)

SOURCE: Morbidity and Mortality Weekly Report, August 8, 1991.

"Television and radio public service announcements (PSAs) are an integral part of acquired

immunodeficiency syndrome (AIDS) public information campaigns. This report summarizes an assessment of airings of AIDS PSAs in the United States during October 1987-December 1990 that were produced by CDC's America Responds to AIDS (ARTA) campaign and other groups (AIDS PSAs produced by a number of national, state, and local organizations). The assessment used data obtained from Broadcast Advertisers Reports (BAR) of the Arbitron Company (use of trade names is for identification only and does not imply endorsement by the Public Health Service or the U.S. Department of Health and Human …