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TV ad spawns 118 118 single: the new choon for the 118 118 TV ad becomes a Christmas number one contender.(The Plot)
THE YOUNG PUNX GOT YOUR NUMBER (UP!/EMI LIBERTY)
Christmas number one single contender Got Your Number is a rare example of a track which has been put together after being inspired by a pre-existing TV ad campaign.
In an unusual twist, it has been adopted for the original ad campaign, as the label and ad agency look to benefit from their profile-building campaigns.
Phone operator 118 118's ad campaign has achieved widespread awareness with a series of ads featuring a moustached pair of Seventies runners. Seeing the potential of such profile, EMI Catalogue manager of special projects Mike McNally stepped in.
The Young Punx track, inspired by the Rocky theme used in the 118 118 ad produced a white label three months ago which was performing well in clubs.
"Judge Jules has played it and it's already got a good club set up," says McNally.
Ellis ...