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I read with great interest Catherine Bell's Viewpoint (11.1.5.03). While I fully respect Ms Bell's opinions, I'd like to clarify some of her observations.
Chief among them is the misconception presented in the editorial's title. Electronic Arts (EA) neither wants--nor expects--any music "for free". Unlike MTV and radio, EA pays for each and every piece of music we use. We have increased the money paid by EA to the major label groups and publishers multiple times during the past two years due to the increased amount of songs we now license.
EA often pays to create and promote songs and artists themselves. Of the 33 new songs licensed for our SSX3 soundtrack, only one was a catalogue track for which we paid a major fee to the song's owners. We also paid for a three-week publicity tour for the artist to promote the game and its accompanying soundtrack album. Our creative and financial co-venture with Def Jam on Vendetta has resulted in a remarkable new international ...