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NTL targets music fans with broadband bundle.(News)
NTL Home is aiming to encourage music fans to sign up to its new broadband content service with a 3.99 [pounds sterling]-per-month bundle offering access to music channels and thousands of music tracks and videos.
NTL Home Broadband Plus, which launches this Wednesday, will be free for the first three months. Its music content will be made available through its partners Music Choice, MTV Live, Video TV, Vidzone and the OD2-powered Download 365.
Covering throe areas including music, family and games, the service allows customers to stream, download and listen to 220,000 tracks. It was launched in response to customer research which found more than 50% of broadband consumers would pay for a bundle of branded broadband content, particularly downloads, gaming and educational material.
"NTL has more than 910,000 homes connected to broadband and a huge number of those customers download music," says NTL's head of core internet services Chris Bunyan. "Now with our partners we are providing a ...
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