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Mobile music recognition company Shazam is looking to broaden its activities into the broadcast monitoring area, with applications from radio airplay monitoring to music piracy.
The strategic rethink follows its launch a year ago as a consumer tool designed to identify unknown tracks. Shazam CEO Jerry Roest says it has already run pilot tests for a US-based performance rights organisation and an airplay monitoring company after being approached by them to adapt its music recognition technology.
The company has now attracted approaches from a UK media owner to monitor radio output, as well as a UK-based performance rights society, he says.
Roest says privacy contracts mean he cannot reveal the names of the groups, but he believes Shazam can now attract four new sources of revenue from tracking for royalties payments to artists, airplay ...