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Dido's Life For Rent album passed 5m global sales last week and was poised this week to become the year's biggest-selling album in the UK, as the international promotional trail for the singer rolled on in Europe.
Launching the album in a trans-Atlantic promotion in September has paid off for BMG, with the album pushing shipments of 5.6m globally last week. Life For Rent was also close to topping 1.2m sales in the UK.
In September, Life For Rent scored 300,000 first-week sales in the UK and debuted at number four on the Billboard 200 chart, opening with 192,000 first-week sales in the US.
BMG UK international VP Dave Shack, who was in Hamburg last Thursday with Dido for Germany's Bambi Awards, says, "The album has been doing 250,000 units a ...