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LG ELECTRONICS BUDGETS $300M FOR FUTURE GROWTH.(Brief Article)
NEW YORK-LG Electronics USA will spend $300 million in the next few years to promote its growth plan. More than $100 million is budgeted for 2004, the electronics and appliance maker said at an event here last week. "The LG brand is poised for dramatic evolution in the United States," said T.J. Lee, president and chief executive officer.
LG used the opportunity to introduce a 76-inch plasma display panel, one of the biggest in existence. The company also lighted its Times Square billboard, a $10 million, light-emitting-diode screen said to be the largest, brightest, most interactive in Manhattan. The high-resolution billboard and advertising that has begun to appear are early components of LG's first national branding campaign, which will include support for cultural and ...
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Source: HighBeam Research, LG ELECTRONICS BUDGETS $300M FOR FUTURE GROWTH.(Brief Article)