Message from the senior vice president, technology and manufacturing.

Simplicity in design, based on customer input, is a strategic focus at IBM. Building ease of use into the customer experience with our offerings is at the core of our e-business on demand strategy.

After developing a world-class User-Centered Design (UCD) process and successfully driving its adoption and execution across the company, we now have an enhanced version, called User Engineering (UE), optimized for the on demand environment. It provides the lens through which customer changes can be sensed.

The processes and methods of UE help us to understand business and …