AccessMyLibrary provides FREE access to millions of articles from top publications available through your library.
Brown & Williamson Sees Steady International Growth
Today's international marketplace is presenting a world of new opportunity for U.S. tobacco companies. From the Far East to Eastern Europe, U.S. manufactured cigarettes are in increasing demand by smokers. And the competitive environment continues to intensify as manufacturers vie for a share of that growth.
Brown & Williamson Tobacco Corporation, with the support of its London-based parent, BAT Industries, p.l.c., is strengthening its international competitive position and is well prepared to meet the challenges of expanding global opportunities in the 1990's.
Major investments continue to be made to meet the growing demands of the cigarette export business. At the same time, commitment to total quality and productivity objectives remains integral to all aspects of the company's operations.
In 1990, emphasis on new technology and increased production capabilities led to major reinvestment in …