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BAT Cigarettenfabriken (Germany) - Growth Holds Good
Population increase and an influx of consumers from Germany's eastern states during the unification period maintained growth in sales for BAT Cigarettenfabriken during 1990. Compared to 1989, volume was up by 3.3% in the West German cigarette market, a 121.4 billion unit tobacco sector of which the company took a 21.1% share. The company believes the positive trend stems from its marketing offensive launched, for existing and new brands, two years ago.
Most encouraging to the company has been renewed vigor injected into sales of the major HB brand by the introduction of HB LIGHTS and the improvements in market …